The AIDA Principle: 6 Improvements You Can Make to Your Sales Page Today

A sales page is an individual page created with a singular goal: to get people to buy your product. In advertising, and in business as a whole, it’s your job to capture your audience’s attention. On your sales page, you can do that with images, headlines, and well-written copy. AIDA is a common principle in the marketing sector, and it stands for Attention, Interest, Desire, and Action. Here, you’ll...

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Posted in: Personal Finance

Traveler Wears 9 Lbs. of Clothing to Evade $85 Baggage Fee

Ever since I was 19, I have travelled to places like Hawaii, Australia, the former Czech Republic (now known as Czechia) Belgium, England, and a few other countries. I was so enthralled with assuming the identity of being a traveler, an adventurer, and someone willing to experience other cultures. Still, going to an airport is just a process of experiencing a system of open and hidden business transaction...

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Posted in: Saving Money, Travel

8 Tips to Find the Best Tax Preparer Near You

Senior man completing USA tax form 1040 for 2017 with charts and calculations on wooden desk As if taxes weren’t already confusing and stressful enough, the new tax laws have left millions of Americans scratching their heads. Visits to the IRS’s website even increased by 11 percent this year as folks did their best to navigate the new rules.

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Posted in: Personal Finance

Eating Healthy Doesn’t Have To Break The Bank

Young Smiling Girl Eating Salad At Luch Break From Work Eating healthy on a budget: the unsolvable equation of the modern diet? Poverty is a fantastic predictor of a poor diet. Which goes to show how hard it can be to eat healthy on a tight budget. That’s an extreme example, but all of us can struggle to eat healthier when those healthy options seem so expensive.

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Posted in: Personal Finance
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